Posted on July 27, 2007. Filed under: Microsoft, Privacy, Search Engines, ad exchanges |
Yesterday was the Microsoft Analyst Day and if you needed any more proof that the Redmond Giant was serious about taking the lead in online advertising just note CFO Chris Liddell’s observation that MSFT spent more acquiring aQuantive than they have ever spent on R&D.
The $6b deal was steep relative to a potential early take-out [...]
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